Instagram Profile Optimization Checklist

• [ ] Update Link in Bio: Ensure it includes any current promotions mentioned in the feed.
• [ ] Highlight Reels: Organize content into accessible buckets for easy navigation.
• [ ] Utilize Geotags: Add relevant locations to posts to enhance visibility.
• [ ] Regular Review: Periodically check profile bio, link, and highlights to keep them updated and relevant.
• [ ] Relevant Highlight Covers: Design and update highlight covers to maintain a cohesive aesthetic.
• [ ] Profile Picture: Use a clear, high-quality image that represents the brand or personal identity.
• [ ] Username and Handle: Ensure they are easy to search and remember, reflecting the brand or personal name.
• [ ] Bio Optimization: Craft a compelling and concise bio that includes relevant keywords and hashtags.
• [ ] Contact Information: Include appropriate contact options (email, phone, etc.) in the bio.
• [ ] Call-to-Action (CTA): Incorporate a clear CTA in the bio to guide visitors on the desired action (e.g., "Shop Now," "Sign Up").
• [ ] Content Aesthetic: Maintain a consistent visual theme and color scheme across posts.
• [ ] Post Frequency: Develop and adhere to a regular posting schedule.
• [ ] Engagement: Respond to comments and messages promptly to foster community interaction.
• [ ] Story Highlights: Use Instagram Stories to showcase important updates, events, or promotions and save them as highlights.
• [ ] User-Generated Content: Share and credit content created by followers or customers to build trust and engagement.

Instagram Feed Post Checklist